Plum Grove Printers: Chicagoland Full Color Printing

Lori Gertz

Chief Freakin' Genius -- Sales

847-882-4234

lori@freakingeniusmarketing.com

With over 25 years of solid marketing and publishing experience, Lori brings a wealth of strategic marketing expertise to Freakin' Genius Marketing An alumnae of publishing companies including Crain Communications, The New York Law Publishing Company, and Meredith, and having run a successful strategic marketing consultancy called Gertzworks for 8 years, Lori has extensive experience in print, direct mail and web development. Previous consulting clients have included the Northbrook Symphony Orchestra, AMFAR, Cincinnati Children's Hospital, Center for Egg Options, Natural Golf, Alternative Reproductive Resources, Chamber Opera Chicago, The No Bull Doc's, Prime Industrial Coatings, International Association of Physicians in Aids Care, Kohls Children's Museum, Jewish Community Youth Services, and countless others. Her greatest skill lies in hearing the heartbeat of the business she assesses and in developing strategic and tactical actions that reflect the business’s “right” direction. Her intense focus on brand building is further strengthened by her uncanny ability to weave the “product’s” point-of-difference through all of the tactical solutions, most specifically direct marketing solutions.

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